High-Fashion Meets High-Impact UI: A Concept Landing Page for a New Collection
Exploring modern UI trends and interactive design for an immersive shopping experience.
Role
UX/UI Designer
Tools
WordPress and Elementor
Team
Solo Project
Timeline
1 week
INSPIRATION
Real-world fashion e-commerce trends and immersive storytelling elements.
THE CHALLENGE
Designing an aesthetic, high-converting landing page that reflects luxury branding.
GOAL
This project was an exploration of UI, micro-interactions, and visual hierarchy for a luxury fashion brand’s new collection launch.
Typography
✔ CAT Linz (Elegant Serif): Reinforces a luxurious, handcrafted feel, ideal for a brand rooted in nature.
✔ Montserrat (Modern Sans-Serif): Ensures readability and balances the organic aesthetic with contemporary clarity.
Color Palette
✔ Soft Cream: A warm, inviting background that mimics natural textiles.
✔ Deep Brown & Neutral Browns: Evokes earthiness, warmth, and authenticity.
✔ Black & White Accents: Adds contrast & sophistication, keeping it minimal yet refined.
✔ Large, bold typography paired with subtle textures and warm tones instantly conveys the brand’s natural essence.
✔ Scrolling Animations: Smooth transitions create a high-end browsing experience, mimicking luxury fashion websites.
✔ Product Focus: The large imagery & minimal text let the fabrics and designs speak for themselves, enhancing the storytelling aspect.
Optimized for touch navigation, ensuring smooth scrolling & high readability on smaller screens.
Images resize fluidly without disrupting the visual hierarchy.
TAKEAWAYS
WHAT i'VE LEARNED
✔ The importance of visual storytelling & hierarchy in fashion UX.
What I Would Improve
✔ If turned into a real project, you’d conduct user testing, A/B tests, and UX research to refine it further.
